The Blog


TED + CHELSEA played in the studio with custom and handcrafted gifts for Etsy. Watching these gifs unwind is almost as much fun as receiving a gift IRL.







Stephen DeVries White Cake Holiday Video for Publix

It’s our favorite time of year where we unveil all of the holiday projects that kept us busy during the summer months in production.



Yve Assad – Magazine

Yve Assad was sent on a dream assignment for Motorcyclist Magazine to shoot the cover story of an epic motorcycle ride through the mountains.







Aaron Greene – Wonderful Machine Interview

Wonderful Machine caught up with Aaron Greene to interview him about his beautiful stills and motion campaign for the lifestyle + home goods brand, We Took to the Coast.


WM: What were the premise and the objective of the shoot?
AG: The premise of the shoot was really to communicate the lifestyle side of the We Took to the Woods brand that we’ve built over the past several years and communicate that to a new coastal audience. To help them connect to the brand, whereas in the past it has seemed like the brand was specific to those living in the mountains or inland.

WM: Who provided the concept and how did you work with the concept creatively on set?
AG: I did the concepting and art direction. After presenting it to the owners they were immediately on board. Given I’ve worked with them regularly for the past 4 or 5 years the shoots played out naturally. They trust me on set and we communicate the vision back and forth before hand a lot so we are on the same page once we start shooting. The We Took to the Coast website was done by my brother Caleb and I who have a small design shop ( together, separate from my photography and directing efforts. I guess you could say the whole project was conceived as a whole from concept, shoot, to web / social media campaign.


Photographer Aaron Greene for We Took to the Coast
Photographer Aaron Greene for We Took to the Coast


WM: What were the shoots like?
We shot the film and all the stills in one evening and the following day. Small crew, very organic like I like to work. I brought my regular DP, John Carrington, and we devoted much of the time we had to getting the shots we needed for the film. I shot the stills with limited amounts of time in between on my Leica cameras, polaroid, and just a few rolls of medium format. All processed at home in my darkroom in the following days.




WM:I thought the words overtop of the video went really well with the project—why did you decide to do that?
AG:I had this idea to have a poem from the beginning before we shot and John kept going back to it after I showed him my first edit without it and wanted to stick with it so its an old recording from long ago we used in the edit. The poet is credited at the end of the film. Again, it fit the idea of the film.


Photographer Aaron Greene for We Took to the Coast


WM:Was this your first dive into the motion world? 
AG:No, I’ve been directing projects all over the world this past year with multiple projects overseas and all over the united states. Much of that work has been in a different consumer space, so I’m just showing this one piece on my site at the moment. I guess I need to cut a new reel! A lot of those projects also have much larger crews given their nature. For this, I worked with my DP, John Carrington, and we’ve worked a good bit together at this point so we have a sort of dialogue. He’s very talented in his own right obviously and he knows my tendencies now as well. So, really, it wasn’t complicated, it was just an organic creative process. I created boards beforehand so we all kind of had an idea of a direction, but then we just let it become our own.

Photographer Aaron Greene for We Took to the Coast

Kourtney Sellers – Vintage Adventure

Kourtney’s personal work always begins with a fashion-inspired theme and fun bubbles up from there!






Clayton Hauck for Sonos

Clayton Hauck photographed Cody Hudson, Chicago based artist + creative director, for Sonos.






Kicking off the holiday season with this colorful cover of Real Simple by TED + CHELSEA.





Stephen DeVries Integrated Thanksgiving Campaign

It’s always an honor when a food brand asks our photographers to create advertising for the most edible holiday of all, THANKSGIVING!

Stephen DeVries created print and motion content for Publix Supermarkets social platforms of both food and people.






Director’s Cut





Thomas Chadwick – New Web Site

So many portfolios and personal projects to discover over at the new Thomas Chadwick web site.

We love how the site design integrates photography and motion to showcase Thomas’ artistic vision across both mediums.


Stop Motion Demo Reel from Stephen DeVries

Stephen DeVries has just released his playful, new stop-motion demo reel.



ETC welcomes TED + CHELSEA to the roster

A warm welcome to TED + CHELSEA to the ETC roster. Their vibrant portfolios and styling intersect across many niches of photography; from still life, home goods, food and beverage to conceptual work. They are based out of Brooklyn, NY.






Aaron Greene – New Web Site

Click thru to see gorgeous new work by ETC’s Aaron Greene.


Clayton Hauck for Rotel

Clayton Hauck created an integrated print and video campaign for Rotel and their social media brand launch over a three-day shoot.











Stephen DeVries – Birmingham Magazine Cover


Stephen DeVries shot the cover of Birmingham Magazine for their Food Issue.


We’re delighted that donuts have made their way into the dessert category as well as the breakfast category.


Thomas Chadwick – In Position

Thomas Chadwick releases his latest personal video, “In Position”.



Aaron Greene for Monrowe Magazine

Aaron Greene shot model Jana Galley in Athens Greece for Monrowe Magazine.

 Read the interview with Jana HERE









“What do you want to be when you grow up?”


“And –  what if we could make that a reality right now?”







That 70ies Shoot with Kourtney Sellers

This one brings us back!














Raina + Wilson – Summer Romance for Globe and Mail

Raina + Wilson took to the Cedar Highlands to photograph a Summer Romance pictorial for Globe and Mail. Click through to see how they integrated motion into the story.










Stephen DeVries – Civil Stoneware – Gold ADDY

Stephen DeVries combined dramatic lighting with Civil Stoneware’s beautiful ceramics to win a Gold Addy.





Clayton Hauck for Coors Banquet

Coors Banquet has launched new stubby bottles and Clayton Hauck brought his food + beverage skills to the table to create the perfect golden liquid glow.







ETC Creative welcomes Yve Assad

We are thrilled to give a warm welcome to Yve Assad. Yve’s portfolios dive into the culture of life on wheels (two or four), landscape + aerial photography, and American lifestyle + fashion.


Get to know more about Yve by watching this video profile.



A few of our favorite photographs from her portfolio.


Aaron Greene for We Took to the Coast

Aaron Greene’s integrated print and motion campaign for We Took to the Coast, a lifestyle and home goods brand. A gorgeous use of black and white that pulls us away to the sea.








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Kourtney Sellers for Wholesome Foods

Kourtney Sellers had the pleasure of shooting the brand launch for Wholesome Foods, an organic snack line for kids (and adults) who love healthy gummies.


Thomas Chadwick – Lurzer’s Achive 200 Best Ad Photographers Worldwide

Congratulations to Thomas Chadwick who had 4 portraits in Lurzer’s Archive 200 Best Ad Photographers Worldwide.


Stephen DeVries – JoAnn Brand Manifesto

Jo-Ann called upon Stephen DeVries to shoot their Brand Manifesto; a heartfelt statement about who they are as a brand and how we are bound together by what we make with our hands. We’re honored to have been a part of creating their message.

Stephen DeVries honored with PDN TASTE Award

Stephen DeVries’ series for Civil Stoneware has won a PDN TASTE award. Beautiful use of light + shadow, black + white and pops of color.