The Blog

Kourtney Sellers – New Web Site

Kourtney Sellers has launched her new web site. Kids, dress-up, fantasy lands, and fashion abound!




Thomas Chadwick – Award Winning Campaign

Thomas Chadwick’s latest pharmaceutical campaign won gold in the PM 360 Greatest Creators category for pharmaceutical advertising. The campaign involved shooting both stills and motion to educate about the dangers of living with neurogenic orthostatic hypertension, which has the serious complication of causing falls. Thomas collaborated with hair and make-up artist, Zee Gustafson on special effects.



Ted + Chelsea – Chloe’s Fruit

Ted + Chelsea shot the new mouthwatering packaging for Chloe’s Fruit pops.




International Women’s Day

Today we have two women to celebrate at ETC.


Kourtney Sellers, for her whimsical, upbeat, girl-power attitude and killer kids portfolio.







And Yve Assad, for her free spirit, sense of adventure, with a kick of tomboy flair.




Brian Steege – New Work

Brian Steege has been spending time behind the camera capturing the deep relationships that exist between man and their four-legged  friends. We love the seemingly human emotions captured in animals in this new series of work.





We were thrilled to collaborate on a stills and motion campaign for Bowery Farming, whose goal is to bring fresh greens to the plates of city dwellers by farming in the city itself.


Ted + Chelsea created a series of colorful assets to illustrate freshness with a modern vibe.








Brian Steege for Orijen

Brian Steege’s latest campaign for Orijen. We wish we had behind the scenes video on how Brian gently coaxed animals into wearing welly boots and playing hide and seek inside the leg of a pair of jeans. Next time!







Clayton Hauck – Artist Perspective – ABS

Rolling through our Twitter feed on a Sunday night we came across the latest notebook post from ETC’s Clayton Hauck and felt that the message is so important to share. The title of Clayton’s post is ABS; which stands for Always Be Shooting.


“I started this blog over the holidays, when I didn’t have any jobs going on, as a way to keep myself motivated to create and share when I wasn’t being paid to do so — to keep the gears moving and muscles from forgetting. Downtime, while being scary in the feast-or-famine world of commercial photography, shouldn’t automatically be interpreted as a negative. Giving your brain some time off to consider other things and relax & recharge is a positive. Even more so, however, is freeing yourself from the business-as-usual mindset. As a photographer of modest success over the last few years, I’ve been conscious of the urge to stay within my lane and not break things (jobs are happening so let’s give the people what they want and not experiment with new approaches). While I’ve always been a bit all over the place in regards to what subjects I like to shoot, I’ve also been afraid of falling into habits (good or bad ones) and not being able to change them a few years down the road.


Clayton Hauck for Dorian’s


This is an industry that loves to follow trends. It’s incredibly hard to forge a new path and convince the world they should like what you’re doing, so the more common approach is to emulate what already is working. That’s fine until you find that the trends have changed and you no longer know how to adjust or even recognize the need to change what you’re doing.

But that’s all big picture stuff and gets exhausting to consider.


Clayton Hauck for Good Measure


Let’s focus on something smaller, something that I’ve tried to do regularly in my career and consider to be extremely helpful in my role as a commercial photographer. It’s simple: I continue to challenge myself. Big jobs with proper rates are great but you need a large crew to make it possible to capture the maximum amount of content in a day to justify your clients’ budgets. Decisions are outsourced (with your direction) to your teams of producers, stylists, lighting assistants, etc, etc, etc, as it’s simply not possible to do everything yourself in such a short amount of time. This is fine but can also be a recipe for stagnation in the longer term. My personal favorite way to keep myself balanced, grounded, and thinking fresh is to go out and shoot all by myself.


Clayton Hauck for Dorian’s

No assistants to help so I need to keep the gear load down or risk angering my aging body; no fancy lighting package so I need to think on the fly and combat often-terrible light conditions with limited tools (and learn which natural light conditions work best); no crew to help style so I need to consider available things I can use to help round out a shot; no producer to yell at me when we’re behind schedule so I need to keep moving fast in order to maximize content and not be shooting all day long; no benefit of owning a space so I need to shoot in “live” locations, be flexible and get creative or learn to be outgoing and incorporate people you aren’t paying to be there; no room full of agency and client opinions so I’m really only there to please myself and am therefore more able to experiment and take chances on things I’m not sure will work.


Clayton Hauck for Dorian’s


Finding commercial success is great but continuing to do the same things simply because people are giving you money to do them doesn’t lead to guaranteed happiness or evolution as an artist. That’s all stuff you need to actively work on no matter how successful you get.

So that’s what I do. I shoot for people I like but don’t necessarily have much or any money. I shoot for local bars & restaurants that have great style but not a huge budget. I shoot for myself while traveling and love looking at new locations from a photographer’s perspective. All of this work helps keep me on my toes and feel more comfortable when I’m on a big budget commercial set and everyone is looking at me for answers.

Clayton Hauck for Dorian’s


This doesn’t mean every time I go out and shoot some low budget photos I’ll end up with some great new portfolio work (although this is always the goal no matter what I’m shooting), but the act of doing it keeps the creative juices flowing and gives me new ideas and tricks to keep in the ole photographer tool belt, be it on the shooting or editing side of things.

Anyway, enough typin’, let’s get back to shootin’!”


Clayton Hauck for Dante’s Tavern

Above are some examples of recent one-man-band shoots from Clayton. 


Happy Valentines Day

We’re so pleased with the latest campaign work from Raina + Wilson, who shoot still life under the alter ego Barry + Kirn.

Legalization has brought so many fun layouts to our desktops to fulfill with great photography.





Thomas Chadwick – THE MESSENGERS – Personal Project


Thomas Chadwick’s new personal project, featuring bike messengers. Visit Thomas’ web site to see more.







Voyage Chicago – Meet Erica Chadwick


A piece from Voyage Chicago on Erica:



“Today we’d like to introduce you to Erica Chadwick.

Erica, please share your story with us. How did you get to where you are today?
I discovered photography when I was about 14, in high school when I took a photography class. My dad always had a thing for electronics and had a couple of cameras that I claimed as mine. I had always felt as though I was an artist, although I didn’t know how I was one because I couldn’t paint or draw. When I picked up a camera, something clicked. We had a workroom attached to the house and I made space in it into a darkroom where I developed film and prints next to the lawnmower.

I knew I had to be a photographer and studied art in college. I did my first year of college in Florida, where my family lived at the time, and it never felt right going to school in Florida. My grandmother was from England, my parents traveled a lot internationally, and I wanted to roam, so I enrolled in a semester abroad in Exeter, England. I fell in love with being somewhere where I saw, ate and heard new things every day. It was an artists’ dream, and I vowed to stay as long as I could. The college also focused students in on their field of study much sooner than American colleges, so I had more time to focus on art. My third week there, I met a tall photography student named Tom whom I spent just about every moment being with from then onwards.

All good things come to an end, and my student visa ran out, and I had to go back to the states. I knew I had to choose a large city to pursue photography and I had extended family in Chicago, so I moved here. Tom was still in England, and he looked for visa opportunities in the US. I started my career by being a photo assistant, trying to learn everything I could. Tom looked for a job in Chicago to get a visa, and it didn’t seem like it was going to happen for seven months. One day he called to ask if he could come to visit. We thought we’d have to split up after his visit because he hadn’t found work, but he gave it two more phone calls and got a job on the second call. A month later, he moved to the states. Around this time, I was being offered studio manager positions because I had a knack for organizing and production. After Tom was here a year, we married in the basement of City Hall.

In a couple of years, I became a producer, and around this time I started to realize that I wasn’t making art as much as I use to. I had a brain that was evenly split between being practical and all business and creative and whimsical. It’s a dichotomy that was confusing when I was younger.

It turns out that being fascinated with art and business is the perfect recipe for being an art agent. I can’t say I discovered it myself or even tried to pursue it. A photographer saw it in me and asked for me to represent his work in the advertising world, and we quickly grew together. After that, I added another photographer, had more success, and I was hooked.

Since then, I have built a photography and video representation agency and have continued to refine its voice. Tom and I have been married for 18 years now, he is a photographer and director on my roster of artists, and we have two children together.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting up a business is a tremendous amount of work and it takes a lot of dedication to be committed to sewing seeds for  what will come in the future. You have to continually convince yourself to stay in the game. I attribute most of my success with never, ever giving up. Other than starting up, The Great Recession taught me a lot of lessons. Since then, the wind has been in our sails.

Please tell us about ETC Creative.
I’m proud of what my business has become and that it is something that came from nothing. It’s here because I work at it every day and the people I work with trust my artists and our management and production teams to make their projects come to life. Any time a client raves about a job we’ve done, I’m a happy camper. I’m proud that I’ve carved out a place in the world that allows me to live on my terms, and that means lots of travel, flexibility in schedule and the ability to grow in whichever direction I choose.

Do you look back particularly fondly on any memories from childhood?
Being outdoors; camping, hiking, exploring. Our neighborhood in Dubuque, Iowa had so many wonderful families and kids to play with, there was never a dull moment.”



TED + CHELSEA played in the studio with custom and handcrafted gifts for Etsy. Watching these gifs unwind is almost as much fun as receiving a gift IRL.







Stephen DeVries White Cake Holiday Video for Publix

It’s our favorite time of year where we unveil all of the holiday projects that kept us busy during the summer months in production.



Yve Assad – Magazine

Yve Assad was sent on a dream assignment for Motorcyclist Magazine to shoot the cover story of an epic motorcycle ride through the mountains.







Aaron Greene – Wonderful Machine Interview

Wonderful Machine caught up with Aaron Greene to interview him about his beautiful stills and motion campaign for the lifestyle + home goods brand, We Took to the Coast.


WM: What were the premise and the objective of the shoot?
AG: The premise of the shoot was really to communicate the lifestyle side of the We Took to the Woods brand that we’ve built over the past several years and communicate that to a new coastal audience. To help them connect to the brand, whereas in the past it has seemed like the brand was specific to those living in the mountains or inland.

WM: Who provided the concept and how did you work with the concept creatively on set?
AG: I did the concepting and art direction. After presenting it to the owners they were immediately on board. Given I’ve worked with them regularly for the past 4 or 5 years the shoots played out naturally. They trust me on set and we communicate the vision back and forth before hand a lot so we are on the same page once we start shooting. The We Took to the Coast website was done by my brother Caleb and I who have a small design shop ( together, separate from my photography and directing efforts. I guess you could say the whole project was conceived as a whole from concept, shoot, to web / social media campaign.


Photographer Aaron Greene for We Took to the Coast
Photographer Aaron Greene for We Took to the Coast


WM: What were the shoots like?
We shot the film and all the stills in one evening and the following day. Small crew, very organic like I like to work. I brought my regular DP, John Carrington, and we devoted much of the time we had to getting the shots we needed for the film. I shot the stills with limited amounts of time in between on my Leica cameras, polaroid, and just a few rolls of medium format. All processed at home in my darkroom in the following days.




WM:I thought the words overtop of the video went really well with the project—why did you decide to do that?
AG:I had this idea to have a poem from the beginning before we shot and John kept going back to it after I showed him my first edit without it and wanted to stick with it so its an old recording from long ago we used in the edit. The poet is credited at the end of the film. Again, it fit the idea of the film.


Photographer Aaron Greene for We Took to the Coast


WM:Was this your first dive into the motion world? 
AG:No, I’ve been directing projects all over the world this past year with multiple projects overseas and all over the united states. Much of that work has been in a different consumer space, so I’m just showing this one piece on my site at the moment. I guess I need to cut a new reel! A lot of those projects also have much larger crews given their nature. For this, I worked with my DP, John Carrington, and we’ve worked a good bit together at this point so we have a sort of dialogue. He’s very talented in his own right obviously and he knows my tendencies now as well. So, really, it wasn’t complicated, it was just an organic creative process. I created boards beforehand so we all kind of had an idea of a direction, but then we just let it become our own.

Photographer Aaron Greene for We Took to the Coast

Kourtney Sellers – Vintage Adventure

Kourtney’s personal work always begins with a fashion-inspired theme and fun bubbles up from there!






Clayton Hauck for Sonos

Clayton Hauck photographed Cody Hudson, Chicago based artist + creative director, for Sonos.






Kicking off the holiday season with this colorful cover of Real Simple by TED + CHELSEA.





Stephen DeVries Integrated Thanksgiving Campaign

It’s always an honor when a food brand asks our photographers to create advertising for the most edible holiday of all, THANKSGIVING!

Stephen DeVries created print and motion content for Publix Supermarkets social platforms of both food and people.






Director’s Cut





Thomas Chadwick – New Web Site

So many portfolios and personal projects to discover over at the new Thomas Chadwick web site.

We love how the site design integrates photography and motion to showcase Thomas’ artistic vision across both mediums.


Stop Motion Demo Reel from Stephen DeVries

Stephen DeVries has just released his playful, new stop-motion demo reel.



ETC welcomes TED + CHELSEA to the roster

A warm welcome to TED + CHELSEA to the ETC roster. Their vibrant portfolios and styling intersect across many niches of photography; from still life, home goods, food and beverage to conceptual work. They are based out of Brooklyn, NY.






Aaron Greene – New Web Site

Click thru to see gorgeous new work by ETC’s Aaron Greene.


Clayton Hauck for Rotel

Clayton Hauck created an integrated print and video campaign for Rotel and their social media brand launch over a three-day shoot.











Stephen DeVries – Birmingham Magazine Cover


Stephen DeVries shot the cover of Birmingham Magazine for their Food Issue.


We’re delighted that donuts have made their way into the dessert category as well as the breakfast category.


Thomas Chadwick – In Position

Thomas Chadwick releases his latest personal video, “In Position”.



Aaron Greene for Monrowe Magazine

Aaron Greene shot model Jana Galley in Athens Greece for Monrowe Magazine.

 Read the interview with Jana HERE









“What do you want to be when you grow up?”


“And –  what if we could make that a reality right now?”







That 70ies Shoot with Kourtney Sellers

This one brings us back!














Raina + Wilson – Summer Romance for Globe and Mail

Raina + Wilson took to the Cedar Highlands to photograph a Summer Romance pictorial for Globe and Mail. Click through to see how they integrated motion into the story.










Stephen DeVries – Civil Stoneware – Gold ADDY

Stephen DeVries combined dramatic lighting with Civil Stoneware’s beautiful ceramics to win a Gold Addy.





Clayton Hauck for Coors Banquet

Coors Banquet has launched new stubby bottles and Clayton Hauck brought his food + beverage skills to the table to create the perfect golden liquid glow.







ETC Creative welcomes Yve Assad

We are thrilled to give a warm welcome to Yve Assad. Yve’s portfolios dive into the culture of life on wheels (two or four), landscape + aerial photography, and American lifestyle + fashion.


Get to know more about Yve by watching this video profile.



A few of our favorite photographs from her portfolio.


Aaron Greene for We Took to the Coast

Aaron Greene’s integrated print and motion campaign for We Took to the Coast, a lifestyle and home goods brand. A gorgeous use of black and white that pulls us away to the sea.








View Project Page

Kourtney Sellers for Wholesome Foods

Kourtney Sellers had the pleasure of shooting the brand launch for Wholesome Foods, an organic snack line for kids (and adults) who love healthy gummies.


Thomas Chadwick – Lurzer’s Achive 200 Best Ad Photographers Worldwide

Congratulations to Thomas Chadwick who had 4 portraits in Lurzer’s Archive 200 Best Ad Photographers Worldwide.


Stephen DeVries – JoAnn Brand Manifesto

Jo-Ann called upon Stephen DeVries to shoot their Brand Manifesto; a heartfelt statement about who they are as a brand and how we are bound together by what we make with our hands. We’re honored to have been a part of creating their message.

Stephen DeVries honored with PDN TASTE Award

Stephen DeVries’ series for Civil Stoneware has won a PDN TASTE award. Beautiful use of light + shadow, black + white and pops of color.