Raina + Wilson – Tough Turban – 2022 Grand Prix Award

Harley-Davidson is a brand built on a love for the open road, and its riders are passionate about its freedom.

For decades, Sikhs who rode motorcycles found themselves choosing between their beliefs and safety. How could Sikh riders engage in their passion and still ensure their safety without wearing a traditional helmet?

This created an exciting challenge for Harley-Davidson. Could it develop an alternative helmet? Through conversation with Shik riders, they discovered that Shiek warriors would go into battle with chain mail woven into the fabric of their turbans in ancient times.

Tough Turban was developed; a marriage of ancient traditions and modern, high-tech engineering. Their industrial design experts used 3D printing and composite fabrics used in bulletproof clothing to meet all the criteria needed to address safety and Shiek beliefs.